Facebook's Free Basics: Free in India? - Teaching Note |
作者姓名:Reema Khurana; |
商品類型: | 商品編號:8B16E024 |
出版日期:2016/09/01 | 內容長度:9 頁 |
Teaching note for product 9B16E024.
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Facebook's Free Basics: Free in India? |
作者姓名:Reema Khurana; |
商品類型:Case (Pub Mat) | 商品編號:9B16E024 |
出版日期:2016/09/01 | 內容長度:11 頁 |
In February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and South .....more
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Grofers: Re-Energizing Kirana Stores through M-Commerce |
作者姓名:Reema Khurana; Susmi Routray; |
商品類型:Case (Pub Mat) | 商品編號:9B16M120 |
出版日期:2016/07/08 | 內容長度:9 頁 |
In 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), about .....more
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Grofers: Re-Energizing Kirana Stores through M-Commerce - Teaching Note |
作者姓名:Reema Khurana; Susmi Routray; |
| 商品編號:8B16M120 |
出版日期:2016/07/08 | 內容長度:7 頁 |
Teaching note for product 9B16M120.
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